Quick Summary: A digital marketing strategy is a blueprint businesses can use to enhance customer loyalty and deliver quality services. It also serves as a guide to increase brand awareness and product accessibility via digital channels. Why should oil and gas businesses invest in digital marketing strategies, and what steps can be taken?
The Oil and gas sector is a highly competitive industry that needs strategic advertising mediums to increase and retain customers, and one of the best advertising tools in today’s technology-inclined world is digital marketing. Not only does it help businesses stay ahead of the competition, but it also helps increase brand awareness and visibility.
Digital marketing strategy is a guide to ensure your marketing plans deliver effective results. It is the pen that scribbles the process and procedures towards achieving your business goals. As a business in the oil and gas industry, adopting a durable digital marketing strategy will enable you to grow and stay relevant.
Learn more about digital marketing, how to create the best strategy for your oil and gas businesses and the required tools for effective execution.
What is a Digital Marketing Strategy
Digital marketing is known as ‘online marketing’, enabling businesses to promote and advertise their products and services through digital channels such as social media, search engines, websites, mobile apps and electronic mail. Digital marketing helps businesses achieve their vision and mission and increase their online presence.
A digital marketing strategy is a blueprint in a detailed outline of actions to convert your target audience into paying customers. It helps break down long and short-term goals into achievable tasks. It ensures that the process to achieve the desired goals is visible and has a time bound for measuring the result.
As a provider of oil and gas services, you need to ensure that the digital marketing plans for your business are built on effective strategies to ensure you achieve the best results. Setting a yearly budget for your digital marketing efforts is one way to go, as digital marketing has proven to increase businesses.
Digital marketing statistics by WordStream show that businesses that invested funds into digital marketing recorded a growth rate of 14% between 2020 and 2021, and the compound annual growth rate of digital marketing from 2020-2026 is projected at 9%.
Without a doubt, digital marketing is a tool that will always exist as long as technology lives and one that you must leverage for your business.
What benefits do you stand to gain?
Benefits of Digital Marketing Strategy for Oil and Gas Business
The oil and gas industry, like other industries, needs a digital marketing strategy for the following reasons;
- It increases your customer database: An effective business digital strategy boosts your online presence, making your products visible and accessible and converting aspiring customers into buyers. The more visible your business becomes, the more loyal customers you get, which ultimately leads to more profit.
- It helps you stay ahead of competitors: A digital marketing strategy will enable you to construct effective hacks to help your business remain at the heart of your potential customers. Whenever they need a solution, it will be easy to choose your products because of the number of adverts and content they see, putting you ahead of others.
- It exposes you to more opportunities: The world revolves around technology, growing daily. Businesses are expanding with technology to streamline their operations and enhance productivity. New business opportunities surface every day, and you can only tap into them when you have a strong online presence.
- It increases your business revenue: A digital marketing strategy will ensure your business generates revenue when the tools are used correctly. Your blueprint should be easy to digest and implement. This will help you know what business operations to expand for more profit.
We are sure you want all these benefits for your business. So, what steps can you take to create a digital marketing strategy for your business?
How to Create a Good Digital Marketing Strategy for Your Oil and Gas Business
Outline your Aims and Objectives
Doesn’t everything start with having a clear goal? So, it is with creating a digital marketing strategy. First, you should list your long- and short-term goals. Ensure they are S.M.A.R.T. goals and align with your business vision and mission.
For instance, if your goal is to increase the sales of your oil and gas business, your strategy may be to create a sales funnel for your product and, with content marketing, design persuading copies that will tell the benefit of your products.
Your aim with this strategy could be to close at least 20% of sales deals from the traffic generated via calls or emails towards clients purchasing your product. This is how to know if your strategy is working.
Create a Buyer Persona
A buyer persona will help you to understand your target audience. It is a fiction of the people who will buy your products or services, and you are to do detailed research before creating. Ensure you have enough information stated in your buyer persona. Below are some demographies you must capture:
Location: Where does your target audience shop?
Occupation: What types of jobs do they do, and how much do they earn?
Hobbies: What is your target audience fun of? What do they like to do?
Goals: What are the things your target audience wants? What would they like to achieve with your product/service?
Challenges: What are their possible pain points? What difficulty are they likely to face?
Map out all these demographies; then, you can move to the next stage.
Decide the kind of content you want to create
In this stage, you have to decide the type of content you want to make to speak to the pain points of your buyer persona and the resources involved. This can include the following:
Budget: How much must you spend to make your content to become visible? Think about running an ad campaign and buying billboards. These things cost money.
Resource: Do you have the right skills to establish the content? Do you need to hire a professional copywriter or a writing agency?
Technology: Does this content need any software?
Finishing Date: How soon can the content be created?
Distribute your Content
When you have chosen the specific goal you want to achieve, created a buyer persona, and decided the type of content by providing the required resources to establish the content, the next will be content distribution. Through what medium would you reach your target audience?
Paid Platforms: What paid platforms are your content going through? Social media like Facebook, LinkedIn, Instagram, and Twitter give you a platform to launch Ad campaigns.
Owned Platforms: This refers to the media channels you own, such as your website, blog, social media profile, and email list.
You need to map out what content is going through what medium and at what interval your target audience would get them. Having done these, you’ll create an evaluation model for your strategy, bringing us to the last step.
Draft your Key Performance Indicators
Your marketing strategy needs KPIs to enable you to measure progress and understand the tactics that made it successful. Examples of such KPIs include conversion rate, click-through rate, cost per lead, the number of visitors returning to your website, and so on.
There you have it.
Follow these simple steps to create a digital marketing strategy for your oil and gas business to expand and increase your profit margin. Now, let’s look at the five digital marketing strategy tools that will help you stay at the front of the oil and gas industry.
What Digital Marketing Strategies Can You Adopt for Your Business?
In the same way that there are several technology tools to enhance your business productivity, you can also choose from a plethora of digital marketing strategies to adopt for your business.
Here are the more popular ones.
Search Engine Optimization
This digital marketing strategy is to develop your business website with content to rank high on search engine pages. Your business website is an online platform that represents your business. The platform helps people understand your business, the type of products and services you offer and their solutions.
The SEO strategy aims to increase the traffic on the website through new and returning visitors and establish your website as a reliable source of information and solutions to people’s problems.
The blueprint for this strategy is to create quality and relevant content, use keywords with low competition, and make your website accessible to search engines. With the SEO strategy, your website will have a high conversion rate and brand visibility.
This is using relevant and reliable content to provide quality solutions to your customers. The contents could be blog posts, videos, infographics, podcasts or even E-books.
Creating content and sharing it widely aims to improve your brand visibility and credibility. Aggressive content marketing also helps to increase your customers by converting prospects into potential buyers. In whatever form your content is, it must be reliable, relevant and quality.
Social Media Marketing
This digital marketing strategy is for your social media platforms, such as Twitter, Facebook, LinkedIn, and Instagram. You advertise and promote your products and services on these platforms to make more sales.
Aside from selling, you can engage your customers on social media, respond to their queries, and educate them on the benefits of your products so they can connect with your business. Social media generally allows potential customers to communicate with your business.
This strategy will help your business have the human touch and build trust in their hearts. It will also generate leads to your website and increase the traffic rate. Imagine being able to reply to your customers’ queries as soon as they take it off their chests. That’s a luxury that social media marketing gives you.
This is another digital marketing strategy to reach more customers and close sales deals faster. According to Statista, globally, the number of daily email users calculated as of 2022 is around 4.26 billion, expected to grow to 4.73 billion by 2026.
With this statistic, we can infer that people read their emails and take action. So, reaching them via that channel would be a great way to introduce them to your business and start closing deals after nurturing a relationship with them.
Email is a platform that allows you to point out the problems your products will solve and provide a straight way for readers to purchase them without any stress. It is a strategy to make quick sales as long as you have the craft.
And now to how RockEye comes into the picture.
As established throughout this blog, digital marketing is the key to which businesses will always remain at the heart of their potential clients; it is the tool for expansion and visibility.
But of what use is visibility if your products or services are not the best?
This is why, at RockEye, we have developed a custom-built ERP suite to cater to all your downstream operational needs. From Sales Portal and CRM to Warehouse and Inventory management and Smart Vehicle Tracking, to mention a few, we offer enterprise solutions to help your business stand out from the crowd.
Level that up with a working digital marketing strategy, and you get a business delivering quality products with stand-out features while growing rapidly and nurturing relationships with (potential) customers.
Our integrated quality enterprise solutions will transform your business to another level and solidify your digital marketing strategies. Visit our website today to get it: https://www.rockeye.africa/solutions.html.